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jackson family wines
jackson family wines

PrOJECT OVErVIEW

Create a single, cohesive platform for users to explore, shop, and engage with all 47 Jackson Family wineries.

PrOJECT TYPE

product design & strategy

TIME

6 months

MY ROLE

lead designer

CLIENT

Jackson family wines

PROBLEM

Jackson Family Wines operates 47 wineries, each with its own platform and checkout flow. Users face a fragmented experience when browsing or shopping across multiple wineries. This makes it difficult to explore products, maintain a single cart, or use loyalty and membership benefits consistently.

SOLUTION

We created a standardized template for all 47 wineries, unifying membership, loyalty programs, and checkout flows. Users can now shop seamlessly across wineries without abandoning carts, and loyalty benefits carry across all locations, providing a consistent and friction-free experience.

USERS

Wine Enthusiasts:

Shopping across multiple Jackson Family wineries

Wine Enthusiasts:
Shopping across multiple Jackson Family wineries

Members & Loyalty Program Users:

Expecting consistent benefits across wineries

Members & Loyalty Program Users:
Expecting consistent benefits across wineries

Wineries / Admins:

Managing memberships, loyalty programs, and checkout efficiently

Wineries / Admins:
Managing memberships, loyalty programs, and checkout efficiently

IMPACT

0.0%

increase in first-time orders for non-club members on Kendall-Jackson site

increase in first-time orders for non-club members on Kendall-Jackson site

0.0%

increase in online wine club sign-ups


increase in online wine club sign-ups

0.0%

uptick in engagement time on willakenzie site (one of Jackson family wine's winery)

uptick in engagement time on willakenzie site (one of Jackson family wine's winery)

0.0%

increase in average page views per user on Kendall-Jackson site

increase in average page views per user on Kendall-Jackson site

0.0%

increase in engagement time on Kendall-Jackson site

increase in engagement time on Kendall-Jackson site

notable articles about this project

Article 01 Article 02

Examples of implementation of template

Examples of implementation of template

Copain Wines

Copain Wines

Kendall Jackson

La crema